Wolves or Blackhawks?

Uncategorizedyvonne.liu.wolf

Between Wolves or Blackhawks, which sports souvenir from Chicago would a Chinese tourist prefer? Culturally speaking, the most probable answer is Blackhawks. It has little to do with their current standing or their particular history, but more with what connection the team name makes with the Chinese mind. While wolves have a negative cultural meaning in Chinese, Blackhawks, an obvious reference to male warriors, are easily identifiable for the Chinese. Besides, Blackhawks being bright red connects with a favorite Chinese color, red.


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About Author

yvonne.liu.wolf

Yvonne Wolf was born in Taiwan and educated in the U.S. and Europe. She has extensive experience living and working internationally (Denmark and Japan). She is fluent in English, Mandarin, and Danish, and has studied Japanese, Spanish, and Greek. Between work and personal travel, she has visited more than 20 countries and well-traveled within the U.S. and Canada. She has worked with organizations and business executives focusing on communication strategies working with Chinese and East Asian partners. Among her many skills is mediating across cultural misunderstandings.